Brand board, draft v1

Bay La Sun Hotel & Marina

Design DNA extracted from the official logo and the 32-slide strategy deck, for review before the animated presentation is built.

01, Color

A marina teal grounded in warm gold

Gold and white come straight from the official logo SVG, exact values, not estimates. Teal and the warm neutral scale are sampled from the source presentation and the hotel's own site.

Marina Teal#496E6ECover & section backgrounds
Brand Gold#A58F69Exact SVG value. Emblem, wordmark, accents, stats, icons
Off-White#FEFDFBWordmark on teal, page ground
Ink#1C1A16Body text, dark banners
Warm Grey#7A7263Secondary text, captions

02, Typography

Two registers, one voice

An editorial serif carries brand moments (the wordmark register); a confident rounded-bold sans structures strategy content. Source decks used licensed Play, Mate and Inter, shown here in closest system equivalents pending font licensing.

Display

Welcome to Bay La Sun

Serif · 500 · brand moments, hero statements, nearest to embedded "Mate"

Heading 1

Current Assessment

Rounded bold sans · 700 · slide titles, nearest to embedded "Play"

Heading 2

Website Enhancement Strategy

Heading 3

Brand Positioning

Body

The hotel currently operates primarily as an accommodation destination rather than a lifestyle and social hub, nearest to embedded "Inter".

Overline

Exclusive Amenities

03, Components

Recurring building blocks

Patterns pulled directly from the source deck: filled and outline buttons, banner cards, stat blocks, and the numbered diamond marker used for its table of contents.

Buttons

40%

Lifestyle Content

Reels, guest moments, marina atmosphere.

Resident Engagement

Exclusive offers, community brunches, seasonal experiences.

Creator Partnerships

Lifestyle creators, wellness communities, local artists.

Phase navigation

1

Discovery & Audit

Website and social assessment, competitor benchmarking.

2

Creative Development

Visual identity, content direction, social strategy.

3

Website Revamp

Redesign, mobile responsiveness, booking journey.

Section divider

Community Engagement

04, Imagery & direction

Two identities live in the deck, only one belongs in the site

The strategy deck is dressed in agency ZERO's own template (light grey, white cards). The HTML rebuild should read as Bay La Sun instead: teal grounds, gold accents, warm real photography.

Bay La Sun Hotel exterior at dusk, from the property's own website
UseTeal + gold grounds, real dusk/golden-hour hotel & marina photography, the editorial serif for brand moments.
AvoidLight-grey / white-card agency template, generic stock photography, unrelated icon ligature glyphs left unrendered.
UseThe numbered diamond marker and three-band divider, both genuinely reusable narrative devices.

Photo: cropped from the hotel's own website hero, shown in the source deck (slide 8).

05, Motion

Cinematic, restrained

Every element on this page already demonstrates the intended feel: the hero staggers in on load, and each section below fades up once as it enters view, scroll to see it. No particles, no 3D, nothing that would compete with the hospitality tone.